What makes us different from other brands in the market?
Every skincare product is made of two types of ingredients:
- Those ingredients that make the base or excipient of the product (80% of the content of the product)
- The additives that are there to give either a texture, fragrance, color or as preservatives (the remaining 20%)
The vast majority of skincare products found on the market are formulated with petroleum-derived oils (such as paraffins, vaselines, silicone oils, etc.).
These type of ingredients cause what it is know as a "fake momentary hydration" since they create an occlusive layer on the skin, not leaving it to breath. As a consequence, the hydration of the lower layers ascends to the upper layer by leaving the skin dehydrated where it most needed: in the lower layers.
This dehydration ends up causing early aging of the skin, as keeping our skin always well moistured is one of the most important factors to avoid the appearance of wrinkles.
At Homo Naturals, as a Natural & Organic certified Brand of Grooming Products for Men, we do not use petroleum-derived oils in our formulas. We only use cold-pressed vegetable oils and best quality plant extracts.
The advantages of using vegetable oils instad of petrolum-derived oils, are the following:
- Vegetable oils fatty acids are more related to our skin, allowing a greater degree of penetration of active ingredients. On the othe side, petroleum-derived oils remain on the skin, and they are not as effective in order to carry any nutrients to the lower layers of the skin.
- Vegetable oils are rich in active ingredients. Vegetable oils contain vitamins, proteins, amino acids, phytosterols, etc. On the other hand, petroleum-derived oils become inert, that is to say "dead" and witouth any nutrients as a result of the refining process.
The main ones are:
Fragrances or perfumes:
In conventional skincare, synthetic fragrances are used because they are the best price choice for the manufacturer. However, at Homo Naturals, we use only 100% pure essential oils, which are very powerful plant extracts with great effects for our skin (purifying, calming, anti-wrinkle, etc.).
In addition, the sensory experience of the aromatherapy of our blends of essential oils, makes our products unique. On the other hand, synthetic fragrances could be described as cheap synthetic copies of essential oils that have lost 80% of their molecules and do not contain any active ingredients for our skin.
In conventional skincare products, a big amount of synthetic preservatives are being used, and most of them are highly controversial due to their implications for our health (parabens, BHT, BHA, triclosan, phenoxyethenol, ethanolamines ...) are used. At Homo Naturals we use only natural origin preservatives that are allowed by external organic certification bodies.
In conclusion, we can affirm that due to the ingredients and formulation of our products, Homo Naturals, as a 100% natural skincare brand for men, is much more effective than any other conventional brand.